How conversion attribution works throughout different platforms, such as Google Ads, Facebook and Google Analytics

Ever wondered why the conversions in Facebook or Google Ads don’t add up to what you see in Google Analytics? This is due to attribution! This post will be explaining how attribution works from one platform to another and how not to fall in the trap of double counting your conversions. How does attribution work? … Read more

What is SEM

SEM means “Search engine marketing”. Not to confuse with SEO meaning Search engine optimization. These are the ads that appear in Google or Bing search results With SEM, you pay every time someone clicks on your ad, so it is important to have a good program and strategy in place so you don’t throw your … Read more