How conversion attribution works throughout different platforms, such as Google Ads, Facebook and Google Analytics

Ever wondered why the conversions in Facebook or Google Ads don’t add up to what you see in Google Analytics? This is due to attribution! This post will be explaining how attribution works from one platform to another and how not to fall in the trap of double counting your conversions. How does attribution work? … Read more How conversion attribution works throughout different platforms, such as Google Ads, Facebook and Google Analytics

How to properly tag your Facebook campaign for Google Analytics

If you are advertising on Facebook, chances are you will also be using Facebook conversion pixel and optimize based on the platform’s results. However, when it comes to reporting, I strongly suggest you use Google analytics as your one source of truth. Otherwise, if you advertise on multiple channels, you will most likely end up … Read more How to properly tag your Facebook campaign for Google Analytics