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Digital Advertising

What is SEM

June 9, 2020April 17, 2020 by judelytics

SEM means “Search engine marketing”. Not to confuse with SEO meaning Search engine optimization. These are the ads that appear in Google or Bing search results With SEM, you pay every time someone clicks on your ad, so it is important to have a good program and strategy in place so you don’t throw your … Read more What is SEM

Categories Digital Advertising, Paid Search Leave a comment

Why you should use audiences in Paid Search

December 10, 2018December 10, 2018 by judelytics

For a long time, audiences were used for display ads, and keywords for paid search. If you are still only using keywords in your SEM program, I’m here to tell you that you are missing out! You should layer in a few key audiences. How to layer your audiences You shouldn’t be scared to layer … Read more Why you should use audiences in Paid Search

Categories Digital Advertising, Paid Search

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