Digital Advertising

SEM means “Search engine marketing”. Not to confuse with SEO meaning Search engine optimization. These are the ads that appear in Google or Bing search results With SEM, you pay every time someone clicks on your ad, so it is important to have a good program and strategy in place so you don’t throw your … Read more What is SEM

For a long time, audiences were used for display ads, and keywords for paid search. If you are still only using keywords in your SEM program, I’m here to tell you that you are missing out! You should layer in a few key audiences. How to layer your audiences You shouldn’t be scared to layer … Read more Why you should use audiences in Paid Search