Google Analytics

It is primordial to have a Google Analytics that is properly configured to compile your data, as it will give you a complete vision on what is happening on you website. Analytics is your one source of truth when it comes to multiple channels, so it is important to validate it's accuracy .


Campaign Tagging

With Google Ads, you have the "auto-tagging" option that ensures campaign integration in Google Analytics. However, it is not the case for Bing, Facebook, Linked In, etc. That being said, it is very important to use proper UTM tags in order to have a good vision in Google Analytics. We will put in place best practices for all your campaign tagging.

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